SEO and generative search
Search visibility helps the right people find a business through search results and the answers they read online.
Key points
- 01
A page should answer a real customer question clearly, in words people use.
- 02
Search engines need pages they can read, with clear titles and links between related topics.
- 03
Real business details and consistent public profiles help people recognise who is behind a site.
Be clear about what you offer
People now discover businesses through both search results and AI answers. In either place, vague claims are hard to use. We write pages that say plainly what you do, who it helps and what someone should know before contacting you.
Each important service gets its own useful page. Related pages link to each other, so a visitor can keep learning without starting another search.
Make the site easy to find and understand
We give every page a useful title and description, make the site easy to navigate and check that search engines see the right version of each page. Business details, service information and common questions are organised consistently behind the scenes.
What you get
- Technical audit
- Metadata and canonical architecture
- Structured data and entity graph
- Sitemap and robots strategy
- llms.txt and extractable content structure
- Internal linking plan
- Content architecture for topical depth
Questions
- How long does SEO take to show results?
- Technical fixes can move things within weeks. Building authority on competitive terms takes months, and anyone promising a position by a date is guessing. What can be committed to is the work: the audit, the architecture, the structured data and the content plan.
- What is GEO?
- It is the work of making your business easier for AI answer tools to understand and reference. Clear explanations, real business details and pages that are easy to read help with that. No one can promise a citation.
- Do you build local SEO pages for each city?
- Only where there is genuinely different content to put on them. Spinning up near-identical pages for twenty towns is a pattern search engines have penalised for years and answer engines ignore entirely.
Evidence
Next step
Have something worth building?
Tell us what you are building or trying to fix. You will get a considered reply, not a calendar link.