Google Ads
Google Ads puts a business in front of people who are already searching for what it offers.
Key points
- 01
The page people reach after an advert matters as much as the advert itself.
- 02
Decide what a useful enquiry or order looks like before spending the first budget.
- 03
For cash-on-delivery sales, a confirmed order tells you more than a form submission.
Give each click a good destination
An advert can bring the right person in and still lose them on a slow or confusing page. We look at the page, the offer and the next step before increasing the budget.
Count what really happened
Where customers pay on delivery, an order request is only the start. We separate requests from confirmed orders so the reports reflect the business more honestly.
What you get
- Account structure and campaign build
- Keyword and intent research
- Ad copy
- Conversion tracking
- Landing page alignment
- Reporting
Questions
- What budget makes sense to start?
- Enough to gather signal inside a month at your cost per click, which varies by market and term. We work that out from the actual numbers before proposing a figure, rather than quoting a round one.
- Do you take a percentage of ad spend?
- Pricing is agreed per engagement. Percentage-of-spend creates an incentive to spend more, which is not always the right advice.
Evidence
Next step
Have something worth building?
Tell us what you are building or trying to fix. You will get a considered reply, not a calendar link.