Creative and branding
Creative and branding give a business a recognisable look and voice, then carry that identity through its website, photography, film and campaigns.
Key points
- 01
A written visual direction keeps every piece of work recognisably yours.
- 02
The strongest identity grows from what is distinctive about the business itself.
- 03
An advert and the page it opens should feel like the same company.
One direction across every channel
For TagPet, we set the materials, lighting, photography and writing rules before making the campaign. That gave every image and advert a common direction.
We also reviewed the work against those rules. Images with incorrect text or a visible phone number were rejected before they could appear in public.
A look that belongs to the business
PromoStore Alu's marks take their shapes from the aluminium profiles and joints used in the workshop. The result connects the identity to the work rather than to a passing style.
What you get
- Brand marks and lockups
- Visual style guide
- Art direction for photography and film
- Campaign creative
- Vertical film for paid social
- Poster and static sets
- Asset ledger
Questions
- Do you use AI to generate creative?
- Where it is the right tool, and always under a written style guide with a human approving every frame. The work is logged: model, prompt, cost quoted against cost charged, and the reason for each rejection. Anything with a visible watermark, a garbled wordmark or real personal data in frame does not ship.
- Can you work from an existing brand?
- Yes. If the brand has conventions worth keeping, we extend them systematically rather than starting a second, competing system beside them.
Evidence
Next step
Have something worth building?
Tell us what you are building or trying to fix. You will get a considered reply, not a calendar link.